Ejner Hessel -on an impressive subscription journey
“Ejner Hessel’s ambition has always been to keep our customers well driving”
– Morten Roth, Marketing Director at Ejner Hessel
EJNER HESSEL SUBSCRIPTION SERVICE
What was the initial situation?
In 1968, Ejner Hessel started the journey towards today’s success – now they are one of Denmark’s largest car distribution companies. Back then, it started with a few used trucks imported from Sweden. Now, in 2022, Ejner Hessel has acquired the Danish import of Mercedes-Benz trucks and is Denmark’s largest Renault/Dacia retailer, and is also a large Ford retailer, with more than 27 locations in Denmark. An impressive journey!
In 2018 they initiated a collaboration with former Reepay, now part of Billwerk+. The payment gateway and subscription service from Billwerk+ suited the business model of Ejner Hessel, and has since then made their subscription service a success for both Ejner Hessel and their customers.
What made you interested in adding a subscription service?
We wanted to give our customers the possibility of a closer connection to our repair shops and showrooms, and thus reach an increased customer loyalty. In addition, we wanted to offer our customers special benefits that are unique in the automotive industry – and so a subscription service was an optimal solution.
We only have good experiences with Billwerk+. We were met by a professional team, that have the experience and stood by to help us through all the stages of implementation. We kind of expected that it would be difficult to manage a large number of subscriptions, but Billwerk+ and their system has proven it to be easier than expected, even at a larger scale.
What success have you noticed since adding a subscription service?
The Ejner Hessel subscription service has made a high increase in our customer loyalty and revenue generated from our repair shops, and made a natural touch point and reason-to-speak to our large customer base. At the same time, the simple set up and ease of using Billwerk+ has given us time to focus on our concept and delivery, rather than wasting time on administration.
Our subscription model can best be described as an access model, where our subscribers get access to a number of “members only” benefits. We offer subscriptions with both monthly and yearly fees.
Did you have any previous problems that Billwerk+ could help you with?
We were challenged by not knowing a lot about starting a subscription service. A problem that Billwerk+ solved for us by showing both interest and experience in that – which has saved us many hours of administrative work in the launch of our subscriptions!
The subscription model Ejner Hessel use
The Ejner Hessel subscription billing model is based on a model where you take a product or a service that you supply and establish a contract with the customers to provide that product or service to simplify their lives.
When you use this model you can set up a predetermined schedule for a service contract, giving you a pleasant source of recurring revenue, while you make your customer happy by providing them a service that makes their lives easier.
This subscription model might suit you if you have a business that:
- Provides a service that the customers need on a regular basis
- Has a customer group that is relatively affluent and busy, wanting to pay for a service to simplify their time
- Provides personal and clearly defined services, like in this case automotive services
4000+ customers are growing with Billwerk+
4000+ customers are growing with Billwerk+
