Det Kollektive Klædeskabet Danmark - Logo

The Collective Wardrobe – sharing fashion sustainably

Sharing clothes with best friends and family is an age-old tradition. But imagine the size of your fashion choices if you could share with hundreds or even thousands of other people to celebrate clothing longevity and have access to unique garments?

The Collective Wardrobe – sharing fashion sustainably

Sharing clothes with best friends and family is an age-old tradition. But imagine the size of your fashion choices if you could share with hundreds or even thousands of other people to celebrate clothing longevity and have access to unique garments?

Det Kollektive Klædeskabet Danmark - Logo

Det Kollektive Klædeskabet

Fashion meets community

Clothes swapping events have been a staple for fashionistas, economic minds, and environmentalist since decades but most of them happened in small social circles, between friends, colleagues, and family.

But with social media, people have new ways of sharing, swapping and benefiting from a much wider selection of clothing.

The Danish website community Det Kollektive Klædeskabet (The Collective Wardrobe) offers a subscription service where users can send in their unused or old clothes to get points and use these points to trade for new outfits from the community in their city.

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The advantages:

  • Get rid of unused or old clothes and know that they will be in good hands
  • Have access to different, unique, and maybe even luxury clothing items you otherwise would not have been able to wear
  • Change your wardrobe without expanding it
  • Create a longer, more sustainable life for clothing and therefore counter the fast fashion trend
  • Be part of a local community

Find out more about the Circular Economy in our Subscription Industry Report & see how you can leverage sustainable principles within your business models.

Billwerk+ Subscription Industry Report: Ownership to Usership - the rise of the circular economy in Europe - learn about the implications for your subscription business

Find out more about the Circular Economy in our Subscription Industry Report & see how you can leverage sustainable principles within your business models.

Billwerk+ Subscription Industry Report: Ownership to Usership - the rise of the circular economy in Europe - learn about the implications for your subscription business

How does it work?

  • 1

    Det Kollektive Klædeskabet works with a simple subscription model. Users can go to the website, choose the store that is closest to them and sign up.

  • 2
    With a monthly subscription fee of 189 Danish Krone (ca. 25€), users can then access their local shop to drop off clothes, collect points, and trade these points for other clothing items within the shop.
  • 3
    The Collective Wardrobe app helps users to manage their points.
  • 4
    Members can also use their points in other shops, so traveling is encouraged.
  • 5
    Det Kollektive Klædeskabet even offers specific self-service hours, which were implemented to allow for longer opening hours. The stores can be unlocked via code (provided in the app).
  • 6
    Subscriptions can be cancelled or paused any time (which the company can easily manage via their subscription management tool alongside with payments, etc.).

What makes The Collective Wardrobe a great business model?

Det Kollektive Klædeskabet Danmark - Logo

The Collective Wardrobe is a great example of the shift from ownership to usership, which is part of the broader term “Circular Economy“, coined to focus on and increase awareness for sustainable product and supply chains to reduce the carbon footprint and create business models that waste less.

In addition, it’s a way to counteract harmful trends such as fast fashion which create massive amounts of waste each year and force consumers to purchase more often.

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