From customer connections to exclusive members

The Membership Subscription Model

Customer clubs are popular among businesses and consumers and for good reasons. With a membership subscription, you invest in customer retention and loyalty, while your subscribers can gain special access to a treasure of the services you provide; for instance courses, videos, forum discussions, or maybe limited products.

Learn how you can build a business on the Membership subscription model.

Engage and connect through your membership

If your business idea is to offer your audience valuable content in a specialized field, then the Membership Website Model might be the right fit for you. With this model, your subscribers get access to your content via a website with forums, guides, articles, and more.

Some companies sell their knowledge or expertise, and this subscription management model is undeniably great for supporting that kind of service. With the Membership Website Subscription Model, you can share your know-how in a closed forum accessible to paying subscribers who sign up.

A good example of a membership subscription is the Danish Winefamly. As one of the +70.000 members in Winefamily, you will get in front of the line and have access to wine directly from the producer, cost price, and with free delivery. You only have to be a member. That is for sure engaging and exclusive!

42%
of Scandinavians are members of a fitness membership club

Source: Subscrybe

Overall business benefits of using subscriptions

Using the membership website subscription billing model can evidently bring some advantages for businesses. It fosters brand loyalty, builds trust and authority, encourages networking and collaboration, increases customer satisfaction, and creates emotional connections with subscribers. Consequently, these gains contribute to the business’s success by forming strong relationships between the company and customers, and can even nurture a dedicated customer community.

Using the membership subscription model can offer several other benefits for businesses, such as:

  • Revenue Generation: By providing exclusive content or access behind a paywall, businesses can generate a predictable recurring stream of revenue through subscription fees.
  • Customer Retention and Increased CLV: Subscribers who have paid for membership access to your gated content or exclusive deals are more likely to remain engaged and committed to the business.
  • Scalability and Growth Potential: As the subscriber base grows, businesses can scale their operations accordingly and according to our statistics, the overall subscription business is growing fast.

Your consumers also benefit from your subscriptions

On the other hand, there are many benefits for your customers from using your membership subscriptions.
Depending on the membership subscription you’re implementing, your customers could enjoy:

  • Members-only access: As a member of your subscription, your customer gets access to your
    locked content or deals that only paying subscribers can access.
  • Saving money: By being loyal members of your customer club, your subscribers can gain
    loyalty points, access special offers and get discounts on their purchases.
  • Community Membership: Being a subscriber to your membership club can make your customers feel like they are part of a special community. For example; for many Swedes, it’s a natural part of their identity to be a member of IKEA’s customer club, and they are happy to encourage others to be one as well – the more the merrier!

Subscription features for your needs

Individual handling

Your customers are not all alike! One requires a discount, another credits for a lost product or some onboarding with a special offer. All of these features are accessible in the admin, and you can easily handle a fixed discount off the subscription price or credit on the next payment draw.

Coupons and discounts

To support your marketing activities, you can add unique or generic coupon codes for engaging with your existing or attracting new customers. You can easily manage and individualise them and target any customer you like.

Cancellation and binding

Your customers can choose to cancel their subscription either by the end of the current period or immediately, if your binding period allows it. The subscription platform supports your decision of how you wish to handle it.

Get to know more about Billwerk+ subscription management features