Engage and connect through your membership

If your business idea is to offer your audience valuable content in a specialized field, then the Membership Website Model might be the right fit for you. With this model, your subscribers get access to your content via a website with forums, guides, articles, and more.

Some companies sell their knowledge or expertise, and this subscription management model is undeniably great for supporting that kind of service. With the Membership Website Subscription Model, you can share your know-how in a closed forum accessible to paying subscribers who sign up.

A good example of a membership subscription is the Danish Winefamly. As one of the +70.000 members in Winefamily, you will get in front of the line and have access to wine directly from the producer, cost price, and with free delivery. You only have to be a member. That is for sure engaging and exclusive!

Source: Subscrybe

Overall business benefits of using subscriptions

Using the membership website subscription billing model can evidently bring some advantages for businesses. It fosters brand loyalty, builds trust and authority, encourages networking and collaboration, increases customer satisfaction, and creates emotional connections with subscribers. Consequently, these gains contribute to the business’s success by forming strong relationships between the company and customers, and can even nurture a dedicated customer community.

Using the membership subscription model can offer several other benefits for businesses, such as:

Your consumers also benefit from your subscriptions

On the other hand, there are many benefits for your customers from using your membership subscriptions.
Depending on the membership subscription you’re implementing, your customers could enjoy:

• Members-only access: As a member of your subscription, your customer gets access to your
  locked content or deals that only paying subscribers can access.
• Saving money: By being loyal members of your customer club, your subscribers can gain
  loyalty points, access special offers and get discounts on their purchases.
• Community Membership: Being a subscriber to your membership club can make your customers feel like they are part of a special community. For example; for many Swedes, it’s a natural part of their identity to be a member of IKEA’s customer club, and they are happy to encourage others to be one as well – the more the merrier!