With the implementation of revenue operations and recurring business models, companies can create a holistic user experience that is aligned with the central goal of maximizing revenue and profit.
Optimize and streamline the processes and systems that support YOUR revenue generation. From pricing, billing, customer acquisition and retention, and financial forecasting, Billwerk+ supports you with the revenue operations that are critical for driving growth and long-term success for your business.
In Billwerk+, you can freely combine basic packages with add-on products or even make your product catalogue completely modular. You can upsell with both recommended and mandatory add-ons.
Subscription Order Management: With Subscription Order Management you can manage recurring orders automatically. Optimise processes in your system and automatically generate, schedule and manage subscription orders.
Product families and product packages:
You can easily define product families and product packages to suit your business.Pricing: With a fully comprehensive subscription management platform, you can easily manage flexible pricing and define product components.
More than 2000 leading companies are already relying on Billwerk+, the European market leader for subscription management and revenue operations
“With Billwerk+ we have found a reliable partner for the management and billing of our subscription model. This allows us to fully concentrate on our core business.”
Christian Storch, Head of software development, Exaring AG (waipu.tv)
Focus on your customers and let us handle the revenue operations for your business.
Benefits for YOUR business
Products / Services catalog & terms and conditions
Flexible product structure
Easy management of tariffs
Discounts & Coupons
Net/Gross prices
Price scales
Bucket pricing
Multi-currency support
Contract Management
Flexible trial phases
Up-/downgrades at any point in time
Flexible binding and notice periods
Compliant to “Fair Consumer Contracts Act”
- Multi-language support
With Billwerk+
Subscription Management
we help YOU to:
Reduce the effort and costs of your processes
Minimise error rates, and do so in compliance with all regulatory requirements
Automate subscriptions, billing, recurring payments, one-off as well as periodic services
Increase competitiveness
Shorten time-to-market for new products, optimise CLV and reduce churn rate
Grow your subscription business with a holistic revenue operations strategy. Let’s talk!
More about
revenue operations
With revenue operations software you can manage the processes, systems and technologies used to optimise all aspects of the revenue generation process, from lead generation and qualification to pricing, sales and customer success.
A comprehensive understanding of customers and accurate turnover planning requires information from several company’s departments. Revenue Operations must filter out the many potential indicators that create operational added value for the overall company.
Among other things, a subscription management solution is able to rely on existing financial and transactional data, in order to reproduce the following key indicators
- Monthly recurring revenue and annual recurring revenue
Monthly Recurring Revenue (MRR) — Annual Recurring Revenue (ARR)
MRR = Total number of customers × monthly rate
ARR = monthly rate × 12
Total number of customers
- Customer Lifetime Value
CLV = Average transaction value x Number of transactions × Customer retention rate
- Customer churn rate
Churn rate = Total number of churns
Total number of customers
- Renewal Rate
Renewal Rate = Number of subscriptions up for renewal
Total number of subscriptions to be renewed for the given period
Whether this concerns ERP (enterprise resource planning), CRM (customer relationship management), marketing automation, data analytics or billing software: in order to develop optimal solutions, revenue operations must be acquainted with all the company’s software systems relating to customers. When introducing recurring revenue business models, other software systems complement the subscription management platforms, such as Billwerk+.
For many companies, RevOps success correlates with the effective implementation of recurring revenue business models.
This is what professional and fully digitally managed revenue management is all about :
Strategic features
- Continued turnover growth
- High customer retention rate / Customer lifetime value
- Positive up-selling and cross-selling improvements
- Lower customer acquisition costs
- Better liquidity (optimised quote-to-cash process)
- Better business planning through accurate sales forecasts
- Strong interaction between agile practice and long-term strategic planning
- Several go-to market strategies being pursued or “tested” as well
- Individualised product and service offerings (product bundles, special offers, discounts, etc.)
- Fluid customer-oriented and data-driven corporate culture
- Significant reduction of customer management costs
- Flexible technology platform allowing to develop agile business models with recurring revenues
Operational features
- Automated sales, marketing, customer service and financial operations processes revolving around Revenue Management
- A consistent data landscape that can be processed in a multidimensional way
- Continuous workflows throughout the customer lifecycle
- All the business units interacting with the customer are focused on key revenue indicators
- Financial indicators set up and shared between all the business units through easy-to-access reports with a single click
- Electronic products, prices and contracts enable agile adaptation.
Revenue Operations enables clear objectives to be set regarding revenue growth and cost reduction through process automation. To achieve these goals, it’s essential to proceed in a methodical way.
Every company needs an audit of its existing processes, technologies, customer needs and employee skills before introducing RevOps. Subsequently, existing structures and systems will have to be used in the best possible way, according to its new strategic direction. Remove any duplicates. In fact, it’s only at the next stage that entirely new solutions will be evaluated. In many cases, organisations already rely on well-known systems such as SAP, Salesforce or Hubspot, as well as a multitude of APIs and applications. Thanks to these tools, organisations can quickly achieve preliminary results regarding their incremental development. The most successful RevOps teams stand out for the ongoing optimisation of their customer processes and technology-enabled internal workflows. All these elements ensure the smooth implementation and development of recurring revenue business models.
When it comes to customer experience, marketing and customer service projects usually have top priority. However, the payment process came to light as one of the biggest revenue drivers, amongst many other customer experience improvement topics. Currently, 40-80% of digital transactions are aborted. It’s only when the first payment barrier is overcome that the customer lifetime (CLV) and the return on customer value can be (further) increased. For these reasons, understanding your customer is essential.
Financial data is a valuable source of information about customer behaviour, especially when insights are automatically shared with other customer departments and when measures can be determined and implemented in a flexible way.
Agile pricing is just one such example of a digitally managed revenue growth strategy, but it sometimes requires completely different approaches and technologies applied to management control, as well as new forms of collaboration with marketing, sales and customer service.
According to Gartner, by 2025, the fastest growing companies around the world will be the ones with dedicated Revenue Operations processes, as part of their strategy. Recurring revenue business models are increasing and becoming even more diversified. This makes it all the more necessary to set up smooth, although occasionally complex, digital customer processes. Existing customer data has a great potential when it comes to sales. Thus, both organisational and technological solutions are clearly needed.
For a long time now, top management has been focusing on breaking down company silos, especially within customer-facing departments, working closely together. Nowadays, businesses’ level of digital maturity, combined with customers’ digital skills, provides more and more opportunities to optimize customer orientation and loyalty. This achievement is based on effective internal cooperation between all customer-related departments. Therefore, Revenue Operations acts as a facilitator here.
One of the top trends in revenue operations is the increased focus on data and analytics to drive decision making and optimize revenue processes. Another trend is the adoption of automation and machine learning technologies to streamline processes and improve efficiency.
RevOps teams need to look at subscription models because they provide a predictable revenue stream and help businesses to better forecast future revenue. Subscription models also help businesses to build long-term relationships with customers, which can lead to increased customer retention and upselling opportunities.
Revenue operations encompass all aspects of revenue generation, including lead generation, sales, and customer success, while sales operations focus specifically on optimizing and streamlining the sales process and the support functions that enable it, such as sales enablement, sales planning, and sales analytics. Additionally, Revenue operations tend to have a broader scope, that encompasses all revenue-generating functions and cross-functional coordination, where as Sales operations tend to be more focused on the sales team and the sales process.
Revenue operations provide businesses with several advantages such as increased efficiency and effectiveness by aligning and integrating all revenue-related functions, processes, and technologies, resulting in more predictable and sustainable revenue growth. Additionally, revenue operations also enable organizations to make data-driven decisions and track progress towards revenue goals, leading to better forecasting and decision making.
