6 Tips to get your E-Commerce Ready for Black Friday & Cyber Monday

A helpful guide with checklist, best practices, use cases and customer insights

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Stats & Insights

Find out how customers prepare and budget their Black Friday online shopping and how to draw them to your offers.

Best Practices

Read about best practices for discounts, product pages, and the perfect checkout experience to drive revenue and conversions.

Use Cases

Hear from innovative and successful Black Friday initiatives from some of our customers across different industries to get inspired.

Preview of the Black Friday checklist

Prepare your E-Commerce for Black Friday, Cyber Monday & Cyber Week

4 out of 5 brands use Black Friday & Cyber Monday for sales 59% Plan their Black Friday Shopping Blanket Discounts are most popular among customers 68% Expect at least one impulse purchase The more expensive the product, the longer customers spend with research 43% of customers use sales to shop for the holidays Popular product categories: electronics (66%), apparel (54%), home & decor (35%), beauty & care (33%), toys & games (32%)

Cyber Week, including Black Friday and Cyber Monday, has grown in importance for E-Commerce businesses to not only get a huge revenue boost but also acquire new customers and increase membership, newsletter and subscription conversions.

But Cyber Week is not just marketing and making sure all the products are available.

We’ve compiled a best practice checklist to make sure you offer your customers the best deals, guide them with the right communications, and set up your website and checkout for a truly smooth experience.

Download Now.

Discover more

6 Best Practices to increase checkout conversion rates

Read, what makes a smooth checkout experience to increase conversions and reduce cart abandonment.

4000+ customers are growing with Billwerk+

4000+ customers are growing with Billwerk+