The Scandinavian Subscription Market – Insights for European businesses
Together with Subscrybe and Vipps MobilePay, we surveyed 3000 Scandinavians from Norway, Denmark and Sweden about their subscription habits, preferences and turn-offs.
What can we learn from Norway, Sweden and Denmark – three countries that have incredibly innovative and diverse subscription business models?
Our survey goes into customer insights, preferences and attitudes and what you can learn from them.
Get insights into consumer behaviors in the Nordics
- Average household spend and number of subscriptions
- Forecast: what are subscribers planning in the future?
- Attitudes toward sustainability & usage-based subscription models
- Consumer preferences and expectations
- Preferred payment methods
- The secret to customer retention
Get to know the Scandinavian Subscription Markets
The Danish have more subscriptions than their Swedish and Danish counterparts.
Every fifth Swede plans on reducing the amount of subscriptions in the future to get more quality out of them.
Norwegians subscribe to the highest number of streaming services.
Download the report to read more about market differences and what they mean for your business.
Discover more
4000+ customers are growing with Billwerk+
4000+ customers are growing with Billwerk+
